BBN Three Year Strategy

EXECUTTIVE SUMMARY

The Benalla Business Network (BBN) exists to connect, support and enable local businesses, helping to build a stronger, more confident business community in Benalla.

This concise strategy outlines BBN's vision, three-year goals, five strategic priorities, a realistic operating model and a clear roadmap for Year 1. It recognises that BBN operates with limited core resources and must leverage project-based, time-bound support from volunteers and interested stakeholders.

The strategy emphasises consolidation and focus in Year 1, building foundations before growth in Years 2–3.

Download Strategy Summary

Six Priorities

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    Priority 1: Clarify Identity & Role

    Define who we are and what we do

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    Priority 2: Realistic Governance & Operating Model

    Volunteer-friendly with distributed roles

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    Priority 3: Membership Acquisition & Engagement

    Reach 100–150 businesses; acquire 30–50 new members

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    Priority 4: Events & Visibility

    Deliver 4–6 purposeful events per year

  • Priority 5: Partnerships & Funding

    Build sustainable partnerships while protecting independence

  • Priority 6: Activation & Delivery

    Turn strategy into visible, measurable action

What BBN does

  • Connects businesses across sectors through events, networking and peer support

  • Supports members with information, recognition and a sense of belonging

  • Enables collaboration and provides a collective voice on local business issues